⸻ WHAT WE DO

Built for the work
that actually matters.

Alchemy brings operator-level expertise across four core areas, with real P&L ownership and brand transformation at scale. Engagements are structured around your specific mandate, not a fixed deliverable menu.

Line drawing of a person holding an umbrella, standing on a hill, with a tree and clouds in the background.

01

President & CEO
Leadership

FRACTIONAL · INTERIM · ADVISORY

A handwritten sign listing menu items and prices at a restaurant or food stand, including fried plantains, coconut rice, jerk chicken, and curry goat.
A handwritten sign listing menu items and prices at a restaurant or food stand, including fried plantains, coconut rice, jerk chicken, and curry goat.

Operating leadership embedded inside the business — owning the P&L, the team, and the transformation. Designed for PE-backed companies that need senior executive presence immediately, without the permanence of a full-time hire.

- 100-day planning and value creation execution

-‍ ‍Full P&L ownership across DTC, retail, wholesale, and marketplace channels

- Organizational design and executive team alignment

- Board and investor reporting and relationship management

- Pre-exit brand and commercial positioning

Line drawing of a person holding an umbrella, standing on a hill, with a tree and clouds in the background.

02

Marketing &
Communications

BRAND · PERFORMANCE · CRM

A handwritten sign listing menu items and prices at a restaurant or food stand, including fried plantains, coconut rice, jerk chicken, and curry goat.
A handwritten sign listing menu items and prices at a restaurant or food stand, including fried plantains, coconut rice, jerk chicken, and curry goat.

CMO-level marketing leadership that builds brand equity and drives commercial results. From brand repositioning and campaign architecture to performance infrastructure, loyalty programs, and digital-first go-to-market execution.

- Brand repositioning and consumer strategy

- Integrated campaign development

- ECommerce, loyalty platform, and personalization build

- Performance marketing and media optimization

- PR, influencer, and brand partnership strategy

Close-up of a clock showing the time as 12:00.

03

Merchandising &
Product Development

ASSORTMENT · PRICING · GO-TO-MARKET

A blank white sheet of paper on a dark surface with a black pen resting on top.
A blank white sheet of paper on a dark surface with a black pen resting on top.

Connecting product to consumer — building assortment strategies, pricing architecture, and go-to-market plans that are grounded in data and designed to drive full-price sell-through. Draws on deep experience in DTC, wholesale, and global specialty retail.

- Assortment strategy and product portfolio rationalization

- Pricing architecture and promotional discipline

- Consumer insight and trend integration

- Go-to-market planning across channels

- Visual merchandising and store experience strategy

A blank white vertical page with a faint orange and green flower at the top.

04

Sourcing & Supply
Chain Execution

OPERATIONS · VENDOR · MARGIN

A close-up of a black and white appointment or calendar page with red accents and a clock image, titled 'APPOINTMENT & SCHEDULE'.
A close-up of a black and white appointment or calendar page with red accents and a clock image, titled 'APPOINTMENT & SCHEDULE'.

Operational discipline applied to the supply chain — from vendor selection and cost negotiation to delivery cadence and margin recovery.

- Vendor assessment and sourcing strategy

- Cost structure analysis and margin improvement

- Supply chain rationalization and lead time reduction

- Cross-functional alignment across buying, planning, and logistics

Every engagement starts with
understanding your specific situation.

START A CONVERSATION