⸻ ABOUT ALCHEMY STRATEGIC ADVISORY
An advisory
built for this
moment.
Alchemy Strategic Advisory partners with PE sponsors, portfolio companies and independent brands to drive full-enterprise transformation — with President- and CMO-level expertise that owns the outcome, not just the advice.
The practice is grounded in over two decades of operating leadership across retail, fashion and CPG at venerable brands including Calvin Klein, Victoria's Secret, Tommy Hilfiger before moving into PE-backed businesses including francesca's, Tommy John, and Lolë. P&Ls range from $25M to $8B. Global organizations rebuilt from the inside.
What makes Alchemy different is the combination: brand strategy with commercial rigor, marketing depth with P&L ownership, and the embedded operating presence of a full-time executive — without the permanence of a hire.
Jann Parish
FOUNDER & PRINCIPAL
A consumer brand operator with deep marketing roots and hands-on experience leading full P&L growth models and turnarounds in both public and private equity–backed environments. Leadership spans brand, product, merchandising, pricing, and go-to-market strategy across DTC, wholesale, and marketplace channels. The foundation is in marketing, but the impact today is operator-driven: aligning teams to clear priorities, restoring margin discipline, and driving sustainable growth against defined value-creation plans.
"We don't advise from the outside. We are inside the business, understanding what's actually broken, and building the thing that fixes it — whether that's the brand, the team, the commercial model, or all three."
World-Class Expertise
01
RECENT PE-BACKED EXPERIENCE
COMPANY
ROLE & IMPACT
Tommy John
Consulting Chief Marketing Officer
Embedded fractional CMO for PE-backed challenger brand. Built marketing infrastructure and brand architecture for high-growth trajectory.
Lolë
Consulting General Manager (President)
Full enterprise operating leadership. Owned P&L, led cross-functional transformation across commercial, brand, and operations.
Francesca's
Chief Marketing & Digital Officer
Led consumer transformation for PE-backed retail turnaround brand. Built marketing infrastructure, CRM platform and re-designed consumer touchpoints across instore and online.
Green Growth Brands
Chief Marketing Officer
Led multiple brands' GTM strategy across all consumer touchpoints.
FUELED BY 20+ YEARS WORKING FOR TOP GLOBAL BRANDS
COMPANY
ROLE & IMPACT
Calvin Klein
PVH Corp
VP, Calvin Klein Jeans & Underwear through EVP, Global Product Marketing
Led multi-year global brand transformation with full accountability from positioning through market activation across key territories.
Victoria's Secret
Chief Marketing Officer
Owned marketing reinvention during a critical repositioning period. Built new architecture, team structure, and investment model aligned to a rebuilt consumer strategy.
Tommy Hilfiger
PVH Corp
Senior Brand & Marketing Leadership
Brand equity stewardship and commercial marketing for one of the world's most globally distributed fashion brands.
Why fractional?
PE-backed businesses need President- or CMO-level talent immediately — but timing or structure doesn't call for a permanent hire yet. Alchemy operates fully embedded: inside the business, owning the work, accountable to the outcome.
Who we work with
PE sponsors, portfolio company leadership and independent brands in fashion, CPG, and retail services — typically $25M–$500M revenue — during active transformation, brand build, or pre-exit value creation. Engagements are selective and focused.