⸻ FRACTIONAL LEADERSHIP · PE-BACKED & GLOBAL BRANDS
The operator
your brand needs
right now.
It's change season. Your brand has potential, but it needs sharper positioning, stronger commercial architecture, and an executive who owns the outcome.
$1B–8B
P&L ownership across portfolios
25+
Years in retail & CPG transformation
5+
PE-backed brand partners to date
SELECTED EXPERIENCE
-
VP → EVP GLOBAL MARKETING
-
SENIOR LEADERSHIP
-
CONSULTING GM
-
CHIEF MARKETING & DIGITAL OFFICER
-
CONSULTING CMO
What our partners bring Alchemy in to solve
01
BRAND
The brand has equity — but no clear commercial identity
Repositioning for growth: sharper consumer targeting, stronger identity, and a narrative the market believes.
REVENUE
Top-line growth has stalled or is not compounding
Full-funnel revenue architecture: channel strategy, pricing discipline, DTC acceleration, built for the hold period.
OPERATIONS
The org is not set up to execute the value creation plan
Building the executive team, structure, and operating cadence that turns the 100-day plan into a compounding machine.
MARKETING
Marketing is spending — not building equity or driving revenue
CMO-level transformation: right team, right investment mix, performance infrastructure, and brand equity that creates pricing power.
DIGITAL
The brand's digital capability is behind the opportunity
Omnichannel and DTC capability build: e-commerce architecture, data strategy, and digital marketing that drives acquisition.
EXIT READINESS
The business needs to be ready for the next phase
Building brand strength and commercial momentum that commands the multiple you're targeting at exit.
Work that moved the needle
02
CALVIN KLEIN / PVH
Led the monetization of the #mycalvins social media-first campaign. Global brand relaunch and commercial repositioning across a multi-billion dollar portfolio — full accountability from strategy through execution.
VP through EVP progression · Global P&L · Brand, marketing & commercial leadership
VICTORIA'S SECRET
Recognized the potential of digital media and OOH communication tools. Led marketing transformation & implementation for one of retail's most recognized brand repositioning mandates.
CMO · Enterprise marketing reinvention · Consumer strategy & brand equity rebuild
TOMMY JOHN (PE-BACKED)
Fractional CMO during a critical growth phase — built the brand and marketing infrastructure to support next-stage scaling.
Consulting CMO · PE-backed growth environment · Brand & performance marketing
LOLË (PE-BACKED)
Full enterprise operating leadership as Consulting General Manager — owned the P&L and drove the cross-functional transformation the brand required.
Consulting GM · Full P&L ownership · Organizational & commercial transformation
GREEN GROWTH BRANDS (PE-BACKED)
Led merchandising, ecommerce and marketing teams, launching two new brands and over 100 retail locations nationwide.
CMO · Multi-brand GTM strategy · Retail expansion & ecommerce
FRANCESCA'S (PE-BACKED)
Introduced the brand to the coveted Gen Z segment through social, digital and ecommerce. Executed the brand's first CRM strategy, resulting in a full-scale loyalty and personalization rollout.
CMO · Enterprise marketing and customer experience reinvention · Consumer strategy & brand repositioning
